Introduce A New Wine With A Memorable Label

by | October 15, 2013

Introducing any product onto the market is a nerve wracking time for a company.  You and I both know that this is the point where it is determined if a new product will be successful, or ultimately flop and cost the company large amounts of money.  When you introduce a new wine, the focus should be on ways to make your bottle stand out from others.  Creative wine labels can make or break a newly introduced bottle, and creating a label that stands out and catches the eye of wine drinkers everywhere is a worthwhile investment.  Your wine label should include essential information about your company, along with shouting the benefits of the new mix.   The following steps can help you to create a label that virtually guarantees the success of your new wine.


Brainstorm Ideas

The first step in any design process is the brainstorming of ideas.  Sit down with your most trusted advisors and come up with different layouts for your label design.  I have found that creating a numbering system for each idea works best.  As ideas are presented, have each person that is present vote on the one they like best, and place them in order according to the number of votes they receive in order to determine which is the most popular with those who know your brand the best.

Take Some Time Off

Although you may be excited once ideas are put to paper, take a break from your wine label design after your brainstorming session.  Once I have taken a break of at least an hour, I find that my brain is refreshed and my eyes are better able to pick out the flaws in certain designs.  If none of your ideas are appealing the second time you sit down with them, start the process over until you get it right.  As important as it is to create the right wine label, you should set aside enough time to make sure that you are getting what you want.

Determine Pertinent Information

What information do you want to include on your wine bottle?  What are the important things that you feel your customers must know?  Include in this list anything that will draw customers to your brand or this particular bottle.  Fun facts about the company, company history, and a small story about how the wine was made are all good ideas for information to include on your label.  The more you can teach your customers about your company, the more endeared they will become to you and your products.

Helpful Tips And Hints

Laws require that certain information be disclosed on every product that is to be consumed, but that shouldn’t be the only interesting information on the bottle.  Include tips for how to pour the wine and determine if the bottle is good on the label.  You could also add foods that would pair well with this particular blend.  Reminders to recycle glass bottles may endear you to environmentally conscious consumers.  Providing helpful and interesting information ensures that customers will look specifically for your brand when searching out a bottle of wine.

Pick The Right Colors

If your label is colored, print your text in black and white in order to provide a contrast.  If your label is black or white, you may want to experiment with different colors to see if one fits well on the bottle.  Remember that labels printed with color will look different in print than they do on your computer screen, and be wary of using any colors that are too distracting.

Standard Size

The standard size for most wine labels is 3 ¾” by 4 ½”.  If you want a traditional wine label, choose a design that fits within these parameters without looking overcrowded.  If you are going for something original, you may choose to print labels that are smaller or larger and in different shapes than the traditional rectangle.  I have found that the design and color of the label should be factors in the decision of the size of the label.

Tips For Any New Product

The label of any new product is a big factor in whether the product is huge success or tanks on day one.  Having a professional label that is put together well lends credibility to a company that may be brand new.  The process of designing labels for a new blend of wine should be one that is approached methodically and slowly.  The most successful wine makers understand the important nature of the label on each and every bottle of wine.